Posts Tagged ‘SEO’

Ways To Increase Your Real Estate Blog’s Traffic

May 13, 2008

As with any business, the more who knows about your venture, the more profit you can get from prospective customers.

This is also the same with online business, especially where real estate is concerned. Real estate blogs allows you to expand your presence to those outside your physical area. Instead of focusing your market in one location, blogging can give you the world as your target customer.

The success of your real estate blog, or your online business, is the number of traffic you get from it. In truth, you can only be popular when there are people visiting your site, thus increasing the number of prospective clients. But the question still stands: how can you improve your site traffic?

Search Engine Optimization (SEO)

One way to increase your site traffic is using search engine optimization (SEO). Since search engines uses keywords to look for information across the World Wide Web, customizing your site to incorporate these keywords will guarantee your place in search engine results.

You can do this by including keyword-rich content in your site so that it can be spotted easily by searching engines. You may also want to put keywords on links, titles, and other areas of your site to maximize the coverage of these searches.

Don’t Turn It Into A Hard Sell

Not everyone visiting your real estate blog is planning to purchase a property. Some of these individuals will just be browsing through your contents if they find it interesting. Avoid hard-selling at all cost, since this might discourage some visitors from ever coming back.

To make sure that they come back for more, try to post interesting topics that will slowly push your visitors to talk business. You can incorporate real estate news, trends, tips and tricks in getting a real estate, and so on. The more varied your post is, the bigger the chance that your visitor will come back for more.

Advertise Your Real Estate Blog

Concentrating on your blog alone will not guarantee more people knowing about your online presence. You may want to advertise your blog to different sites to spread the word around. You can visit real estate forums and advertise your site. You can also subscribe to different Web directories and propose link building with other site to widen your influence and increasing your traffic.

Maintain Your Blog

It is true that using these techniques will improve your online business venture, but this is usually not enough to guarantee better results. You have to continuously update your content and incorporate new marketing techniques from time to time. Note, however, that applying these methods will not guarantee results overnight, this takes a lot of time and effort on your end reach your goal.

Vanessa Arellano Doctor


Helpful Search Engine Optimization (SEO) Hints To Incorporate

April 30, 2008

The process of search engine optimization (SEO) offers a wide array of strategies for Web site owners and online businesses to take advantage of.

The methods and techniques may greatly vary, and may be different in accordance with a specific site. In broader terms, SEO may be geared towards increasing either the total number and/or quality of Web visitors from Search Engines. Visitor quality may be measured by how often a visitor, who uses a specific keyword, leads to a desired conversion action, like making a purchase or requesting additional relevant information. SEO is also available either as a stand-alone service or a part of a much wider and larger marketing campaign.

Since this method often requires making changes to the source code of a site, many say that it’s often most effective when incorporated into the initial phase of development and Web site design, using “Search Engine Friendly” designs, menus, content-management systems and other elements that are easily optimized.

Create A Wonderful And Easily-Navigable Web Site

Because most Web businesses and organizations aim to show up on the first page of search engine results, it would be best to first ask yourself “Is my site really one of the 10 best sites in the world on this topic?” You need to be honest when asking yourself this question, because if your site is not, then you should do something to make it better.

Learn To Diversify your Sources Of Traffic

While search engines like Google may help to bring you 70% of your traffic these days, what if the next big algorithm update hits you hard?, and what if your Google visibility suddenly evaporates tomorrow?

Making good use of newsletters and other subscriber-based content can aid in letting you hold on to targeted traffic and customers, no matter what the search engines do. It’s a fact that creating great content, starting a blog, using social media and local search, would help you attain a loyal audience of loyal prospects and customers, which would let your site make it past the whims of search engines.

Make Full Use Of Press Releases

Creating a healthy relationship with media covering your industry or your local region helps to be a wonderful source of exposure, which includes getting links from credible media Web sites. The process of distributing press releases online can be a potent link-building method, which will help open the door for exposure in news search sites. However, you should remember to only issue a press release when you have something newsworthy to report.

Be Patient And Fully Commit Yourself to the Process

Beginners should keep in mind that SEO isn’t an overnight process, and as search engine algorithms change regularly, the tactics that may have been effective previously may not work this time, therefore before engaging in SEO, you should remember that this requires a long-term outlook and commitment. In addition, this process is not just about instant gratification, as the results often take months to see.

Vanessa Arellano Doctor

What To Remember When Doing Keyword Analysis

April 28, 2008

Friday, April 18 2008 @ 12:39 PM Central Daylight Time In the art of Search Engine Optimization (SEO), a lot of major factors need to be considered in order to fully make a Web site get higher rankings, attain more online traffic, and get significant profit margins as well.

Among these important factors to consider is the quality and effectiveness of your keywords. Keyword analysis, which is also called keyword research, uses a wide array of search engine data to properly determine which search words and phrases are more likely to deliver the best possible return-of-investment (ROI ) to a given Web site.

How To Start A Proper Keyword Analysis Process

Initiating the right keyword analysis is considered first step in a comprehensive search engine optimization program. The objective of this analysis is to determine under which search terms a particular Web site should be marketed. There are several factors to consider during the keyword analysis process. According to SEO experts, a general misconception among beginners is that search engines would provide the same results for similar keyword phrases such as: “buy online pet food ” and” buy pet food online.”, which is not absolutely the case.

As a matter of fact, if you go to search engine like Yahoo or Google, and perform these two searches, you will find out that the results are quite different. As you continue to build your online marketing campaign, it would benefit you to know which term is more frequently searched. A good aspect sound keyword analysis is to safely determine the correct variations of keywords that will be most helpful and useful to your Web site.

Verifying Keyword Targetedness

The phrase Keyword ‘Targetedness’ is being viewed as perhaps the most vital factor in sorting out the right keywords for your site, however it can also be the most subjective part, as a highly-targeted keyword may bring you lesser hits than a much common and general search term, but could in fact bring you more considerable sales. In one example, if you sell dog food , you’d probably get more sales or visits, if you appear under a search term like “pasadena dog food,” than you would from just one like “dog food.”

Verify The Competitiveness of Your Keywords

Competitive keywords refer to those words that your competitors have found to be the most important to promoting your business or service. Hence, if many of your competitors are listed under a certain search phrase, then it comes next that you would also want to appear there too. The competitiveness of a keyword or search phrase is determined by three factors, which are:

– How many of your competitors show up in natural search listings under the keyword or keyphrase in search engine results. If for instance, around 7 to 10 of the first 10 SERP results are direct competitors, then the keyword or phrase you have selected is seen as competitive.

– How many of your competitors show up in sponsored listings under the keyword or keyphrase you have chosen? If the competition is paying for sponsored listings, the chances are they believe the phrase is important, and therefore the keyphrase is viewed as highly competitive too.

– How many listings total show up in the search results under the phrase you have selected. If there are several hundred to several thousand, then keyword competitiveness would be seen as relatively low. If there are several million, then the competitiveness of the keyword would likely be high.

Find Out How Popular Your Keywords Are

The phrase Keyword Popularity refers to how often a keyword or phrase is usually searched for. While this also is an important aspect, search engine optimization beginners often put too much emphasis on this factor during keyword analysis. The targetedness of a keyword is deemed more important in keyword selection for almost all industries.

Vanessa Arellano Doctor